ViX, the Spanish-language streaming service owned by TelevisaUnivision, has signed an agreement with Latin American e-commerce service Mercado Libre Mexico designed to make it easier for subscribers of both platforms to access ViX content.
As of today, Mercado Libre users will be able to subscribe to ViX premium content with a 15% discount and those with a subscription to the MELI+ benefits program will be able to access a 30% discount.
This strategic alliance will allow Mercado Libre users in Mexico to subscribe and access ViX.
“It is great news to reach an agreement with Mercado Libre Mexico, an e-commerce platform with great presence and recognition throughout Latin America, which will allow ViX to continue strengthening its positioning and expansion strategy in the region,” said Adam Waltuch, Executive Vice President of Global Distribution and Streaming Partnerships at TelevisaUnivision. “This is, without a doubt, a solid step in our quest to reach the largest Spanish-speaking audience with an unparalleled entertainment offering.”
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