Telemundo Washington Rebrands To ‘Telemundo 44’

WASHINGTON, DC — WZDC-TV today announced it is rebranding from “Telemundo Washington” to “Telemundo 44,” effective Thursday (3/8).

WZDC had been on Channel 25 until Wednesday, when the signal was shut off; ZGS Communications owner Onda Capital collected $66.18 million in the FCC’s incentive auction for relinquishing the spectrum of Channel 25.

Now, it is operating via a channel-sharing agreement with NBC sibling WRC-4, which uses digital channel 48.

WZDC’s “PSIP” channel will now be 44.1.

Telemundo 44 can be seen locally on Comcast Channel 796 and on FIOS Channel 520.

The end of Channel 25 comes two months after what is now Telemundo 44 added  newscasts at 6:00 PM and 11:00 PM. Now that is has moved, an hour-long weekday newscast at 5PM is a part of the lineup. The newscasts are anchored by Alban Zamora and Sulema Salazar.

“In just a short time, Telemundo 44 has introduced more news than any other Spanish-language television station in the Washington, DC area, and we’re just getting started” said Jackie Bradford, President and General Manager of WZDC-TV and WRC-TV.  “I am especially gratified that our phone banks and community efforts have provided so much help to our viewers since the station launched in January.”

The station’s new website, and dedicated station app, “Telemundo DC” also launch today. Telemundo 44’s new digital and mobile platforms will provide local news and weather information to local audiences on-the-go. In addition, the station’s digital platforms will feature hyper-local weather forecasts including an exclusive 10-day weather forecast, a new state-of-the-art “Live Radar” that will be powered by the station’s proprietary network of radars including the first-of-its-kind mobile Doppler weather radar called “CazaTormentas” in Spanish (“StormRanger”).

The “Live Radar” will also be powered by the existing network of national weather radars.

The change comes following the acquisition by NBCUniversal of all 13 ZGS Communications Telemundo affiliate stations — now O&Os.