ESPN Deportes Radio Returns To Bay Area At AM 910

As reported July 22 by Al Peterson’s NTS MediaOnline Today, KKSF-AM 910 in San Francisco has dropped its Talk lineup in favor of the syndicated ESPN Deportes Radio Spanish-language Sports network.

The iHeart Media station, which enjoys a full-market signal, will now be run via multi-year LMA with Dallas-based Deportes Media LLC.

With KKSF-AM, Deportes Media now operates in four markets; its other ESPN Deportes Radio stations are located in Miami, Houston, and Dallas.

KKSF-AM succeeds KTRB-AM 860 as the ESPN Deportes Radio affiliate in the Bay Area. However, it will not be carrying over the Alliance Radio Network-syndicated El Show de Piolin morning-drive program, hosted by former Univision radio mega-star Eddie “Piolin” Sotelo. According to Ed Krampf, the former Adelante Media Group executive who now reps El Show de Piolin, Alliance ended its relationship with Alliance Radio Network several months ago. The program had also aired on Deportes Media’s Dallas (KZMP-AM 1540) and Houston (KGOL-AM 1180) stations.

KTRB-AM over the July 4 weekend became a conservative Talk station via an LMA struck by Salem Media Group, as “AM 860 The Answer” — mirroring a presentation found at the company’s stations in Los Angeles and Tampa,among other markets. The station is currently in receivership. ESPN Deportes Radio had aired on KTRB since late June 2011.

KKSF-AM 910 had a shaky run as a Talk station, with hugely popular Sacramento-based morning hosts Armstrong & Getty replaced on April 1 by syndicated liberal talk host Stephanie Miller. Other hosts included Gil Gross, program director Cory Callewaert, Joel Riddel, the syndicated Alan Colmes and The Doghouse hosts Jeff “JV” Vendergrift and Dan “Elvis” Lay.

In a statement provided to NTS MediaOnline Today, iHeartMedia President for the San Francisco Region Katie Wilcox said, “ESPN Deportes will enjoy the benefits of full-market coverage on AM 910. We are pleased to have been able to find common ground that keeps Spanish language sports in the Bay Area while also allowing us to focus on our strong portfolio of music and entertainment offerings for our listeners.”