I’m not a fan of your music, Pitbull–of endless lyrics about fiscal irresponsibility, getting bottle service at a night club, and looking good to score hot chicks. Yet I applaud you, Mr. Armando Christian Pérez, 34-year-old golden boy of Miami. Why? Because you have emerged as a master of Hispanic marketing, and you may not even realize it.
DON FRANCISCO’S LEGENDARY PROGRAM “SÁBADO GIGANTE” ENDS ITS SUCCESSFUL RUN AFTER 53 YEARS ON THE AIR
Univision Communications Inc., the leading media company serving Hispanic America, today announced that after an incredible run of more than 53 years, Univision Network’s top-rated variety show, “Sábado Gigante” (Giant Saturday), hosted and created by Don Francisco, will end its current cycle on Sept. 19, 2015 to coincide with the end of the 2014-2015 broadcast television season.