Creative that speaks to the bilingual, bicultural Latino in both Spanish and English may not be the best use of a brand’s time and money. That’s a key conclusion presented in a July 31 webinar, “The Bilingual Brain,” as part of Univision’s Hispanic 411 series.
An exclusive analysis of the U.S. Hispanic internet audience, courtesy of Hispanic On Demand, this complimentary report offers a comprehensive look at how Latinos use the internet and how your brand can grow by taking the smartest approach to connecting with this influential and increasingly important consumer group.
The 2014 FIFA World Cup, unlike any previous global tournament of soccer supremacy, has captured the hearts-and full attention-of millions of Americans. But South Florida’s new Hispanic force, fueled by Colombians and Argentines and a growing Central American community, have made the 2014 FIFA World Cup can’t-miss get-out-of-the-office entertainment across the entire region.