San Antonio Mayor: Lone Star Look Yields America’s Face of Tomorrow

America is in its “golden years” with respect to political opportunities for the Latino community, says San Antonio Mayor Julian Castro. Although Hispanics still have a tremendous amount of challenges with respect to finances and educational attainment, the 2012 presidential election served as a “special, defining moment for the Latino community in the U.S. For the first time Latinos could fundamentally change the trajectory of a campaign.”

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America Is Becoming More Latino, And It Can’t Be Stopped

As we discuss throughout Hispanic Market Overview 2013, set for release April 29 exclusively by, Spanish-language media is alive and well, and growing. Digital platforms are bringing culturally relevant content—and marketing messages—to a growing group of consumers that use Spanish, or English, or both. Pending immigration reform will increase the need for relevant Hispanic media. An improved economy could bring another wave of immigrants from Latin America to the U.S.

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