AHAA Study: Hispanic Percentage of Ad Dollars Rises To 8.5%
Total U.S. Hispanic advertising dollars from CPGs/Retailers in 2014 were $2 billion--up from $1.2 billion in 2010. The 67% jump means that the U.S. Hispanic market now attracts 10.7% of…
Univision Files Its Long-Expected IPO, Fortifies Ties With Mexico’s Televisa
The largest media company in the U.S. serving Hispanics has officially notified the Securities and Exchange Commission that it is proposing an initial public offering of the sale of its…