Univision IPO | Hispanic Market Overview

Headline

AHAA Study: Hispanic Percentage of Ad Dollars Rises To 8.5%

admin10 years ago10 years ago06 mins

Total U.S. Hispanic advertising dollars from CPGs/Retailers in 2014 were $2 billion–up from $1.2 billion in 2010. The 67% jump means that the U.S. Hispanic market now attracts 10.7% of total U.S. ad expenditures from CPGs/Retailers– a meteoric rise from the 5.4% seen in 2008.

General

Univision Files Its Long-Expected IPO, Fortifies Ties With Mexico’s Televisa

admin10 years ago10 years ago08 mins

The largest media company in the U.S. serving Hispanics has officially notified the Securities and Exchange Commission that it is proposing an initial public offering of the sale of its Class A common stock, a long-expected move that will make Univision a publicly held entity.