from The Adam R Jacobson Multicultural Consultancy
The 2014 FIFA World Cup, unlike any previous global tournament of soccer supremacy, has captured the hearts-and full attention-of millions of Americans. But South Florida’s new Hispanic force, fueled by Colombians and Argentines and a growing Central American community, have made the 2014 FIFA World Cup can’t-miss get-out-of-the-office entertainment across the entire region.
Since there are already too many 40+ page reports out there instructing marketers as to where the opportunities lie in engaging with Hispanic consumers, dk Web Consulting made it easy — our report is the year’s best.
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