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MRC Drops Bomb On Simmons: National Consumer Study Flawed

admin10 years ago10 years ago04 mins

The Media Rating Council announced September 18 that it has withdrawn its accreditation of Simmons Market Research’s National Consumer Study. Specifically, the MRC noted that the Simmons National Hispanic Consumer Study–a key data supplier for multicultural research reports conducted by such companies as Mintel–had lost its double-checkmarks from the MRC.