U.S. Latinos have long been trendsetters when it comes to entertainment and consumption habits. Yet, while the “Big Four” struggle to keep audience share, in Hispanic media there’s perhaps a trickle of migration. With our 2022 edition, the Hispanic TV Programming Report demonstrates that the NewFronts and Upfronts are equally important for understanding “TV” consumption of Spanish-speaking Americans. It’s a good sign that the market is healthier than ever, with more choices than ever before.
MegaTV, the Spanish Broadcasting System-owned broadcast TV network, on July 20 brings a big change to its prime-time lineup as respected journalist Ismael Cala will debut a new show, simply titled “CALA,” in the time slot that has been offering various programming since Jaime Bayly shifted to 9pm at the start of the year.