2022 HISPANIC TV PROGRAMMING REPORT: The Content Distribution Revolution

U.S. Latinos have long been trendsetters when it comes to entertainment and consumption habits. Yet, while the “Big Four” struggle to keep audience share, in Hispanic media there’s perhaps a trickle of migration. With our 2022 edition, the Hispanic TV Programming Report demonstrates that the NewFronts and Upfronts are equally important for understanding “TV” consumption of Spanish-speaking Americans. It’s a good sign that the market is healthier than ever, with more choices than ever before.

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MegaTV Brings ‘CALA’ To Prime-Time

MegaTV, the Spanish Broadcasting System-owned broadcast TV network, on July 20 brings a big change to its prime-time lineup as respected journalist Ismael Cala will debut a new show, simply titled “CALA,” in the time slot that has been offering various programming since Jaime Bayly shifted to 9pm at the start of the year.

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