from The Adam R Jacobson Multicultural Consultancy
Some 72% of lower-acculturated Hispanics are tablet owners who use the device to go online and access apps, making them more likely than acculturated Hispanics to use this type of device to access the internet.
An exclusive analysis of the U.S. Hispanic internet audience, courtesy of Hispanic On Demand, this complimentary report offers a comprehensive look at how Latinos use the internet and how your brand can grow by taking the smartest approach to connecting with this influential and increasingly important consumer group.
The 2014 FIFA World Cup, unlike any previous global tournament of soccer supremacy, has captured the hearts-and full attention-of millions of Americans. But South Florida’s new Hispanic force, fueled by Colombians and Argentines and a growing Central American community, have made the 2014 FIFA World Cup can’t-miss get-out-of-the-office entertainment across the entire region.
Since there are already too many 40+ page reports out there instructing marketers as to where the opportunities lie in engaging with Hispanic consumers, dk Web Consulting made it easy — our report is the year’s best.
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