The HMO Interview: Ingrid Otero-Smart
Casanova Pendrill CEO Ingrid Otero-Smart shares her thoughts on “total market” philosophies and how she prefers to discuss “cross-cultural marketing” in a Hispanic Market Overview Interview.
Casanova Pendrill CEO Ingrid Otero-Smart shares her thoughts on “total market” philosophies and how she prefers to discuss “cross-cultural marketing” in a Hispanic Market Overview Interview.
With a projected growth rate six times higher than the rest of the teen market, “Hispanic teens are a force in and of themselves.” Now that Shailene Woodley is bigger than Tom Cruise, marketers should also understand that Hispanic teen girls are perhaps the biggest molders of the new American consumer.
“Beyond The World Cup: The Power Of Hispanic Sports Fans,” a fall 2010 Hispanic Sports Overview report for marketing, branding and advertising professionals from Adam R Jacobson and presented by FOX, is once again available for download. The report, presented by premier sponsor FOX Deportes, can be obtained at no charge exclusively from this website.
According to Experian Marketing Services, roughly 1 in 4 (26%) Hispanic adults mostly speak Spanish, while close to 1 in 5 (19%) Hispanic adults only speak Spanish. But when it comes to their preferred language when reading or when consuming all kinds of media, it’s all about English.
Learn in this dynamic report the opportunities that exist for marketers by engaging Hispanic sports fans through text-to-win promotions, Twitter, Facebook and other social media platforms. Among those interviewed are Wasserman Media Group VP/Hispanic Marketing Heidi Pellerano, noted Hispanic blogging expert Manny Ruiz, Hispanic sports media executives, Orlando Magic VP/Communications Joel Glass, and journalists Kevin Baxter (Los Angeles Times) and Bridget Carey (CNet).
This downloadable Special Report, presented in a White Paper format, investigates the importance of social media & social marketing, and review the implications for companies actively targeting Latinos, advertising agencies active in the Hispanic market, U.S. Hispanic media and the PR Industry as a whole.