EstrellaTV, the multiplatform Spanish-language network owned by MediaCo Holding Inc., is bringing back a musical reality competition that captivated audiences across the U.S. and Puerto Rico more than two decades ago.
This year’s 52-page report, downloadable for free here thanks to our partners at HispanicAd.com, breaks down some of the key topics on the minds of multicultural marketing pros today. With “authenticity” the biggest buzzword of 2024, we have to ask: Are advertisers and CMOs phoning it in when it comes to seeking U.S. Latinos? Sadly, that still seems to be the case.