On May 16, 2007, "Rumba 104.5" and WUBA were replaced with Alternative music, as WRFF, which remains on the air today. At Noon on March 11, 2022, iHeartMedia and its iHeartLatino division led by…

A 12 1/2 year Univision Radio veteran has accepted the role of Program Director for one of its biggest Spanish-language radio stations, joining Enrique Santos.

Enrique Santos now has a lieutenant to assist him in the build-out of iHeartMedia's Hispanic media activities. Pedro Javier González, most recently VP/Content at Univision Radio, has been given the role of SVP/Programming for iHeartLatino.