For nearly 14 years, David Mesas was known for his role in sales at Geoscape and, since January 2018, the marketing intelligence company based in Ohio that purchased it — Claritas. As of January 21, Mesas is no longer with Claritas.
When it comes to consumers and the CMO, the decade began with more excitement than ever to connect a brand message with a potential buyer across every touchpoint available through a media effort. Thanks to COVID-19, that push toward digital and social media has only been accelerated. Throw in data science, and the media landscape…