Local video solutions provider Locality has forged a partnership with Canela Media that will see Locality act as the Hispanic-media company’s exclusive political ad sales arm and oversee political campaign engagement strategies targeted toward Hispanic audiences this election year.
U.S. Latinos have long been trendsetters when it comes to entertainment and consumption habits. Yet, while the “Big Four” struggle to keep audience share, in Hispanic media there’s perhaps a trickle of migration. With our 2022 edition, the Hispanic TV Programming Report demonstrates that the NewFronts and Upfronts are equally important for understanding “TV” consumption of Spanish-speaking Americans. It’s a good sign that the market is healthier than ever, with more choices than ever before.
The company will be adding to its growing portfolio of ad-supported brands with Canela Kids, a new Spanish-language AVOD destination for kids 2-12 launching August 16. Canela Media also unveiled plans for their recently launched Innovation Labs.
Latina-owned digital media company Canela Media has launched “Canela News,” billed as “the first free live-streaming newscast for U.S. Latino cord cutters.” It’s a Spanish-language daily newscast offering the latest headlines, sports reports, features on immigration, and other subjects of particular interest to Hispanics who prefer to consume content en español.