Canela Media | Hispanic Market Overview

The Influential Creator: Hispanic Women, Driving The ‘UGC’ Bus

admin3 weeks ago3 weeks ago02 mins

Latina consumers are more important than ever, driving total market trends with their purchasing power and decision making. A new generation of Hispanic women are fueling this content — gaining long-deserved recognition from the global advertising community. That’s what makes today’s Latina “The Influential Creator,” as the 2026 Hispanic Content Report places a spotlight on the driver of the User-Generated Content machine sweeping America.

A Hispanic Political Engagement Amplification Plan Arrives

admin3 years ago3 years ago03 mins

Local video solutions provider Locality has forged a partnership with Canela Media that will see Locality act as the Hispanic-media company’s exclusive political ad sales arm and oversee political campaign engagement strategies targeted toward Hispanic audiences this election year.

2022 HISPANIC TV PROGRAMMING REPORT: The Content Distribution Revolution

admin4 years ago4 years ago03 mins

U.S. Latinos have long been trendsetters when it comes to entertainment and consumption habits. Yet, while the “Big Four” struggle to keep audience share, in Hispanic media there’s perhaps a trickle of migration. With our 2022 edition, the Hispanic TV Programming Report demonstrates that the NewFronts and Upfronts are equally important for understanding “TV” consumption of Spanish-speaking Americans. It’s a good sign that the market is healthier than ever, with more choices than ever before.

Canela Media Struts Its Stuff at Virtual IAB NewFronts

admin4 years ago4 years ago03 mins

The company will be adding to its growing portfolio of ad-supported brands with Canela Kids, a new Spanish-language AVOD destination for kids 2-12 launching August 16. Canela Media also unveiled plans for their recently launched Innovation Labs.

Canela Media To Launch a Weekday ‘FAST’ Newscast

admin6 years ago03 mins

Latina-owned digital media company Canela Media has launched “Canela News,” billed as “the first free live-streaming newscast for U.S. Latino cord cutters.” It’s a Spanish-language daily newscast offering the latest headlines, sports reports, features on immigration, and other subjects of particular interest to Hispanics who prefer to consume content en español.