Introducing Romance and Suspenso, which are Spanish-language offerings available on Roku, Fire TV, Android, IOS, and Apple TV. The channels’ programming is also available in English and Spanish via Nuestra.TV’s AVOD platform.
“By becoming the exclusive seller of Nuestra Vision’s content for the general market (cable and broadcast signals), and bundling Nuestra Vision with Adsmovil’s current offering, the company continues to deliver on its mission of reaching Hispanics across countries of origin, languages, generations, homes, and screens without compromising authenticity,” Adsmovil notes.
New insights into the online behavior of a diverse and dynamic community unveils a wealth of previously uncovered consumer insights around the Hispanic market across acculturation levels and age cohorts, including Millennials, Generation X, and Baby Boomers.
She back, and now leading sales for the entire Adsmovil portfolio, including the recently announced AVOD offering Nuestra.TV. The return by Jessica Ricaurte sees her arrival from Yahoo!, where she most recently served as a Global Agency Director.
U.S. Latinos have long been trendsetters when it comes to entertainment and consumption habits. Yet, while the “Big Four” struggle to keep audience share, in Hispanic media there’s perhaps a trickle of migration. With our 2022 edition, the Hispanic TV Programming Report demonstrates that the NewFronts and Upfronts are equally important for understanding “TV” consumption of Spanish-speaking Americans. It’s a good sign that the market is healthier than ever, with more choices than ever before.