Honoring six exceptional leaders in the multicultural and U.S. Hispanic marketing and advertising marketplace, HispanicAd and Hispanic Market Overview are proud to share the 2025 Hispanic Market Thought Leaders report, a detailed analysis and overview of the marketplace from the viewpoint of the individuals spearheading the most notable ad campaigns in the U.S. targeting Spanish-speaking consumers.
Leaders from these pacesetting brands have shined in their roles in the U.S. Hispanic and multicultural marketplace across the past year:
- Avocados from Mexico
- Kenvue
- Mastercard
- Nissan USA
- Pernod Ricard
- Procter & Gamble Co.
What else can be found for readers?
A Call For Respectful Representation
A new study from the Latino Donor Collaborative suggests that for streaming, broadcast and cable programs, there is “a widening gap between where Latinos watch content and how they are represented on screen.” It’s another wake-up call that visual media is perhaps out of synch with the new American mainstream.
Celebrating ‘The Power of Each and Every’
The 27th annual ANA Multicultural and Inclusive Marketing Conference is scheduled for October 6-8 in Carlsbad, Calif. Here’s a detailed look at what attendees can expect at one of the marketing and advertising industry’s premier events — a gathering that highlights the importance of growth segments of key interest to all seeking more ROI in the United States.
Keeping The CMO Relationship Rewarding
Working with the brand stewards across the landscape of companies marketing to U.S. Hispanics now involves creative collaboration, how to incorporate AI, and ensuring all stakeholders are fully informed and in synch. Liz Castells-Heard of INFUSION by Castells shares how her shop works closely with its clients in a 2026 frame of mind.
To view the report in full, please click here: https://reports.hispanicad.com/reports/HMTL-2025/
