We need a reset. And that’s the theme of this year’s just-released HISPANIC MARKET OVERVIEW report. We need to restate the importance of the Hispanic consumer. We need to further spread the recognition of the Hispanic consumer. We need to recognize that it is language + culture that makes a truly resonating multicultural marketing campaign work — especially with U.S. Latinos.
HispanicAd, in partnership with Hispanic Market Overview and Adam R Jacobson, has released its annual report on key industry trends as it honors the top multicultural and U.S. Hispanic marketing executives of 2025. Downloadable in PDF format or accessible via e-reader, this report offers an in–depth analysis of the executives and their companies setting the standard of excellence for the U.S. Hispanic marketing industry.
For Liz Castells-Heard-led bicoastal multicultural agency INFUSION, life has been a whirlwind since COVID-19 arrived. Instead of struggling with clients, Castells and her team are struggling to keep up with increased client work demands and new business pitches accelerated by ‘Black and Brown lives matter’ and the 2020 Census. Yet, CEO Castells isn’t complaining as…