For today’s Hispanic media companies, ensuring its content is relevant is just one piece of the puzzle. The biggest desire today? To be where the consumer wants to be … and that’s everywhere.
The 2025 IAB NewFronts and Upfront presentations from some of the nation’s largest media companies are now in the past. This means media buying and planning activities are underway. And, just a few individuals likely have a plethora of data to help make the budget decisions that will ultimately decide what dollars go to U.S. Hispanic media.
What dollars are going to U.S. Hispanic media? That’s a question some may be wondering. On May 13, the nation’s foremost African American media company — Urban One — released a bleak first quarter 2025 report. Even Digital revenue was down. Is this a response to a backlash in Diversity, Equity and Inclusion initiatives, or is it tied to macroeconomic concerns and tariff teeth-chattering? While spending in Black media’s biggest outlets started 2025 slow, the U.S. Hispanic market is experiencing the same shakiness as the total market. For TelevisaUnivision in Q1 2025, domestic advertising revenue decreased 11% to $354 million as growth in DTC advertising revenue was offset by linear softness and the absence of the prior year’s broadcast of the Super Bowl. Excluding the Super Bowl, U.S. advertising revenue declined 6%.
The good news? The end of Upfronts saw new trade agreements with China and key oil-trading nations, which could bring some relief to an economy shrouded in fog and hurdles for weeks. And, for the savvy marketer, capturing members of the most influential consumer group in the U.S. through the media they choose to consume could provide rich ROI and dividends that will carry them through today’s storms and beyond.
With this as a theme, we are proud to present the 2025 Hispanic TV Programming Report, the annual guide for multicultural marketers and advertising professionals.
In This Issue: Featured companies including:
- NBCUniversal Telemundo Enterprises
- TelevisaUnivision
- Spanish Broadcasting System/Mega TV
- LatiNation/LATV
- Mediaco/Estrella Media
- Nuestra Visión
- Canela Media
- VMe
To view and download click CLICK HERE.
