The Denver Post’s Joanne Ostrow talked to local and national media executives who shared their thoughts about the booming Latino population. Most expect a thorough national head count – Census 2010 – to quantify their potential for growing audiences … and ad revenues. “Denver has been late to the table,” said Miami-based Hispanic media consultant Adam Jacobson. “But maybe the time is ripe, and maybe the dollars are finally there for it to work.”
FeatherHeart, the pioneering creator of top-quality, unique accessories, has set its sights on New Year’s success by launching a brand with legs — four of them, actually. LOVE ME. LOVE MY DOG, an extension of FeatherHeart, is set to make tails wag and heads turn.
Learn how Adam R Jacobson Editorial Services and Research Consultancy can make you smarter and savvier with your Hispanic marketing and advertising efforts.
DMG Solutions Chief Marketing Officer Marcelo Salup shares ideas, views on navigating today’s “complicated media environment successfully” at the December 3 Versailles Breakfast Club in Miami’s Little Havana.
I cannot figure out how to program a Modern Music format for 12-34 year ols. Their is not enough product – or none at all – that could possibly lure them unless there is a heavy nostaglia movement going on.
Hosted by American University alumnus Adam Jacobson, SOC/BA ’94, Arthur Rockwell of Geoscape joined Luigi Bellizzi of Grupo Latino de Radio on October 5 in Coral Gables, Florida in an engaging conversation about where the nation’s Latino population is headed – and how media companies and advertisers should react.
Latin America represents one of the hottest growth opportunities for airlines, as competition makes mergers and alliances the new name of the game. — A Latin Trade magazine article by Adam R Jacobson
Since there are already too many 40+ page reports out there instructing marketers as to where the opportunities lie in engaging with Hispanic consumers, dk Web Consulting made it easy — our report is the year’s best.
“This is probably one of the premier events for an advertiser to get on board with,” said Miami Hispanic media consultant Adam Jacobson.
The next 10 years will be difficult for “Hispanic” agencies who continue to ignore the future, a world where “general market” agencies will only get savvier when it comes to Latinos and decide that having a wholly owned Hispanic shop is no longer cost-effective. It’s coming. But how do we slow it down, or actually stop it?