LatiNation Media, the English-language Hispanic-centric media studio that’s parent to LATV, is teaming up with Entravision by creating a cross-platform distribution model for an hourly program described as “a full-blown bilingual cultural clubhouse.”
The program, heavy on Latino pop culture, takes the name “Desmadre Live!” and will premiere on October 21 at 10pm Eastern on select “Fuego”-branded Entravision radio stations, including those in Sacramento, Phoenix, El Paso and the Rio Grande Valley. These radio stations will be simulcasting the show as seen on the LATV broadcast network and streaming on both LatiNation and Entravision’s digital platform, “ElBotón.”
The series is produced by LatiNation Media, and executive producers include CEO Andrés Palencia.
“Set against a fast-paced, interactive format, each episode of Desmadre Live! features a variety of guests, surprise drop-ins, trending topics, viral clips, and audience call-ins — all blended into a one-hour serving of fun,” LatiNation says. “The vibe is intentionally messy, hilarious, and relatable — a visual and audio experience that reflects the real rhythms of Latino life today.”
The series is hosted by an all-star cast and guest influencers of Latino talent from across digital, radio, comedy, and pop culture:
- Erick Galindo – A storyteller, journalist, and creator of Ídolo: The Ballad of Chalino Sánchez
- Krystal Bee – A Los Angeles radio personality, content creator, media personality and podcast host with campaigns for Adidas, Netflix, and ESPN
- Raiza Licea – Comedian, producer, writer, actor and Upright Citizens Brigade’s first Woman of Color Artistic Director
- Angie Vee – Global celebrity DJ with credits ranging from Las Vegas mega-clubs to spinning for celebrities like Kim Kardashian
- Anakaren “AK” Lopez – On-air host and red carpet pro known for LatiNation and Cultura Shock
- Luis Verduzco – Creator of A Toast to Life, a leading Latino wellness and health podcast and lifestyle brand built on real talk.
- Rico Hernandez – Phoenix-based Fuego Radio host & influencer known for his humor, music IQ, and cultural satire
“Desmadre Live! was built for how people really consume culture — on their phones, in their cars, and on their own time,” said Palencia,. “It’s lively, unstructured, authentically real, and rooted in the voices that are shaping the future of Latin entertainment.”
Andrea Prado, VP of Audio Content at Entravision, added,”Desmadre Live represents a generation of cultural and conversational leaders from across music, comedy, radio, and podcasting. It solidifies LatiNation and our Fuego programmed radio stations as a complementary platform with a shared purpose: to deliver bilingual entertainment that truly reflects today’s Latino culture and identity,” said. “We’re excited to be part of this launch and programming fusion that will resonate with one of the largest consumer segments in the United States.”
