The LatiNation Media media team has expanded with the appointments of a Head of Digital Strategy and a Vice President of Integrated Marketing & Branded Content, “strengthening the company’s leadership team as it continues to expand its digital, content, and advertising capabilities.”
Álvaro Gomez will report to CEO Andrés Palencia, while Elynor Collado will report to SVP of Sales Gisella Fu-Ripp.
“As our business continues to grow, we’re investing in leaders who understand where media, audiences, and brand partnerships are headed,” said Palencia. “Álvaro and Elynor bring expertise across digital strategy, audience development, content, and revenue solutions that will help drive our next phase of growth.”
As Head of Digital Strategy, Gomez will oversee digital operations, technology infrastructure, audience development, and content distribution across LatiNation’s platforms. He has helped build and scale digital operations for media and ad-tech companies including Complex Networks and DoubleVerify.
Collado will lead branded content, custom programming, and integrated marketing initiatives across LatiNation’s linear, streaming, digital, social, and experiential platforms. Most recently, she served as Director of Content Production at My Code Media, leading integrated campaigns across video, editorial, social, and experiential channels.
“Elynor’s expertise in developing culturally relevant branded content, combined with Álvaro’s success in building high-performing digital ecosystems, strengthens our ability to create deeper audience engagement and more impactful solutions for advertisers,” said Fu-Ripp. “Together, they help position LatiNation for its next phase of growth and further establish us as a leading multicultural media and marketing platform.”
