Pérez Picked to Lead ‘Rumba’ In Philly
He is a former VP of Content at Univision, and held roles at both the former CBS Radio and Spanish Broadcasting System (SBS). Most recently, he served as an outside consultant for…
‘Rumba’ Returns To Cradle of Liberty, Thanks to iHeartMedia
On May 16, 2007, "Rumba 104.5" and WUBA were replaced with Alternative music, as WRFF, which remains on the air today. At Noon on March 11, 2022, iHeartMedia and its iHeartLatino division led by…