Mark Sanchez may be able to do two things at once. He could help the Jets win and help them win over new fans. He may even be able to sell a few personal-seat licenses for Woody Johnson.
But how much time and effort should the Jets and Sanchez expend on wooing new fans, particularly in the Hispanic community?
In May 2009, New York Times NFL blogger Toni Monkovic interviewed Adam R Jacobson to discuss Latinos in professional football and how the Jets believe the best advertising is simply winning.