from The Adam R Jacobson Multicultural Consultancy
For nearly nine years, Borja Perez has held the Miami-based role of SVP of Digital & Social Media for NBCUniversal Hispanic Group, jumping to the role in March 2012 after some two years as VP of Integrated Solutions for Digital & Social Media at Telemundo. Effective today, Perez no longer has oversight of digital for the network that has effectively “closed the gap” with longtime rival Univision Communications.
In a surprise announcement, NBCUniversal Telemundo Enterprises revealed that Hispanic media industry veteran Luis Silberwasser will be leaving the company on October 1. He’s served as Telemundo Networks President for four years, and his exit comes amid widely reported turmoil at Telemundo’s No. 1 competitor — Univision Communications. It also comes as Azteca América is gearing up for a massive relaunch.
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