In a nod to its first creative effort, the Proctor & Gamble Co. brand is bringing back its original Mr. Clean jingle in both Spanish and English. However, the Spanish spot is a translation courtesy of Leo Burnett Canada.
I’m pulling out the Red Card on Tecate. What other brands deserve one? Let’s hand them out now, so decision-makers don’t make the choice of putting the budget ahead of research and true solutions for long-term brand growth.