‘Rumba’ Returns To Cradle of Liberty, Thanks to iHeartMedia

On May 16, 2007, “Rumba 104.5” and WUBA were replaced with Alternative music, as WRFF, which remains on the air today. At Noon on March 11, 2022, iHeartMedia and its iHeartLatino division led by Miami veteran air personality Enrique Santos, decided to give it another try in the City of Brotherly Love. Rumba is back in Philly, only this time it is on a home once home to an Eagle, to Smooth Jazz and, most recently, “The Breeze.”

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A Latinx Podcast Venture Arrives from iHeartLatino

The nation’s largest owner of broadcast radio stations, also a leading podcast and audio streaming provider, is launching a new standalone podcast venture “dedicated to elevating Latinx voices and creators, and sharing the Latinx experience with millions of listeners.” In partnership with Enrique Santos, iHeartMedia’s President and Chief Creative Officer of iHeartLatino, My Cultura will offer creators…

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