On May 16, 2007, “Rumba 104.5” and WUBA were replaced with Alternative music, as WRFF, which remains on the air today. At Noon on March 11, 2022, iHeartMedia and its iHeartLatino division led by Miami veteran air personality Enrique Santos, decided to give it another try in the City of Brotherly Love. Rumba is back in Philly, only this time it is on a home once home to an Eagle, to Smooth Jazz and, most recently, “The Breeze.”
A 12 1/2 year Univision Radio veteran has accepted the role of Program Director for one of its biggest Spanish-language radio stations, joining Enrique Santos.
Enrique Santos now has a lieutenant to assist him in the build-out of iHeartMedia’s Hispanic media activities. Pedro Javier González, most recently VP/Content at Univision Radio, has been given the role of SVP/Programming for iHeartLatino.