Tag Archives: Enrique Santos

iHeart Plucks A Univision Radio Veteran With A ‘Tú’ Move

A 12 1/2 year Univision Radio veteran who has programmed Spanish Top 40 WRTO-FM “Mix 98” in Miami and Tropical WXNY-FM “X96.3” in New York has just teamed up with Enrique Santos and the iHeartMedia Latino operation by accepting the role of Program Director for one of its biggest Spanish-language radio stations.

Walo Dávila will take over the programming reins for WZTU-FM “Tú 94.9” in Miami, starting July 9.

He’ll work with the on-air personalities and sales team while overseeing the music programming and broadcast and digital operations of the Spanish Hot Adult Contemporary station, which is the flagship station of the Enrique Santos Show — hosted by the iHeartLatino Chairman and Chief Creative Officer.

Santos is a former Univision Radio talent, and Dávila worked with Santos at Mix 98.

Davila’s resume includes a role as a talk host for WKAQ-AM 580 in San Juan, a radio station that proved to be a vital lifeline for Puerto Ricans impacted by Hurricane Maria in fall 2017.

In Puerto Rico, he’s also note as a political satirist for Univision Puerto Rico, WLII-11.

Before joining Univision Radio, Davila was at Spanish Broadcasting System (SBS) in Puerto Rico, holding the role of General Producer across the company’s stations — including Z93, Estereotempo, La Mega and the former Onda 94.

He started his career in radio in 1995 at WKVM-AM in Puerto Rico, as a co-host and producer of the “Horizontes” talk program.

“We are thrilled to welcome Walo to our team,” said Alex Tear, Regional SVP/Programming for iHeart in Miami. “His experience, creative energy, leadership and vast market knowledge will take iHeartMedia Miami’s TÚ 94.9 to even higher levels.”

While Santos’ nationally syndicated morning show is based at WZTU, in addition to his English-language Premiere syndicated CHR program On The Move, he was not Tú PD.

Those duties were most recently held by José Otero, Tear confirms to Hispanic Market Overview.

José (Gonzo) Otero was national Hispanic brand manager and PD of WZTU. He was born in San Diego, and started his radio career in 1998 in Tijuana, on air and in the creative department. He joined Univision Radio in 2004 and later worked at MVS Radio and Grupo Uniradio. He came to iHeartMedia in 2009 and has served as an air personality, PD, digital brand coordinator, operations manager, and national Hispanic brand manager, as well as supervised and developed multiple brands in Chicago, Fresno, and most recently Miami.

Otero was instrumental in branding the iHeartRadio app to the Hispanic community nationally, working closely with local and national sales teams, and has produced iHeartMedia’s international tentpole event Fiesta Latina since 2014.

Otero had recently moved to Miami to program TU 94.9 and work with the recently created iHeartLatino platform alongside Enrique Santos.

WZTU programming duties in the recent past had also been held by P.J. Gonzalez, serving in the greater role of SVP/Programming for iHeartLatino.

Former Univision Radio Content Head Joins Enrique Santos At iHeart

Enrique Santos now has a lieutenant to assist him in the build-out of iHeartMedia‘s Hispanic media activities.

Pedro Javier González, most recently VP/Content at Univision Radio, has been given the role of SVP/Programming for iHeartLatino.

González reports to Santos, who holds the role of Chairman/COO of iHeartLatino, and Brad Hardin, EVP/GM for iHeartMedia’s National Programming Group. González will be based out of iHeart’s Miramar, Fla.-based South Florida operations center.

González will work closely with Santos and Hardin to oversee the iHeartLatino brand and programming strategy, reborn in September 2016 with Santos at the helm after a previous effort involving Hispanic radio veteran Alfredo Alonso ended in January 2011 after a six-year tenure.

Specifically, González will assist Santos the recruitment of programming and on-air talent and will collaborate with iHeartMedia’s national and local sales teams to create and execute programming with partners.

Additionally, González will work with the National Programming Group’s Artist Relations department to plan and book talent for iHeartRadio Fiesta Latina, the annual concert event staged by iHeart in South Florida.

“Pedro knows that this is an ever changing industry and is always ahead of the game when it comes to adapting to the listeners needs and demands,” said Santos. “His vast experience building winning radio teams combined with his programing knowledge and expertise will be key in our continued growth.”

González spent 13 years at Univision, where he worked closely with Santos, formerly associated with WRTO-FM “Mix 98.3” and as a successful morning host who for many years saw Joe Ferrero as his co-host.

Before coming to Univision, González was based in San Juan, as VP/Programming for UNO Radio Group, operator of the “Salsoul,” “Fidelity,” “NotiUno” and “HOT 102” cadenas in Puerto Rico.

“I’m thrilled for the opportunity to reunite with Enrique,” said González. “I’ve been following the great work that iHeartLatino has already done and I can’t wait to collaborate with iHeartLatino’s talented programming team and on-air personalities.”