Her induction to the HMC Hall of Fame finds her a place next to industry luminaries such as Eduardo Caballero, Lionel Sosa, Alicia Conill, Alex Lopez Negrete, Ingrid Otero-Smart, Luis Miguel Messianu, Raul Toraño and Daisy Expósito-Ulla.
After 14 years of sharing valuable insights, observations and advice, there remain brand managers that have yet to do any Hispanic marketing of any substance. Some have pulled back. Many believe reaching all Hispanics through general market advertising is suffice. When will it end?