from The Adam R Jacobson Multicultural Consultancy
New insights into the online behavior of a diverse and dynamic community unveils a wealth of previously uncovered consumer insights around the Hispanic market across acculturation levels and age cohorts, including Millennials, Generation X, and Baby Boomers.
For the first time, Hispanics are the largest demographic group in Texas, and a Texas A&M University professor says now more than ever, it’s time for state leaders to develop programs and set aside funds to address socioeconomic disparities.
Google, McDonald’s, Visa, and YouTube rank among the top 10 brands excelling in product fit and cultural relevance to Hispanics.
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