Telemundo Prints The Script On ‘Latina-Focused Storytelling Guide’

Say goodbye to those old-school telenovela story lines? That’s possibly what will transpire, thanks to the release of the first “Latinas Storytelling Guide,” developed by the ANA/SeeHer in partnership with Telemundo and NBCUniversal. The guide is focused on encouraging authentic and accurate portrayals of Hispanic women and girls in marketing, media, advertising and entertainment. SeeHer is the ANA’s…

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Now Available: The 2021 Hispanic Market Thought Leaders Report

HispanicAd, in association with Hispanic Market Overview, has released the eighth edition of the Hispanic Market Thought Leaders special report. “With every edition, we strive to cover important marketing topics in our industry and highlight the top marketing executives for their contributions to our industry,” said HispanicAd publisher Gene Bryan. “The 2020 U.S. Census is…

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Sensis Acquires Multicultural Agency PM3

Founded in 1998 by José Villa, Sensis has grown to become the largest cross-cultural marketing agency in the U.S. West. Now, it claims to be the “largest and most diverse 100% minority-owned independent multicultural advertising agency” thanks to its acquisition of an Atlanta-based shop long active in the Hispanic space.

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