Geoscape, the Miami-based business intelligence firm founded by Cesar Melgoza, has been acquired by Claritas LLC — a former unit of Nielsen purchased one year ago by the Carlyle Group and The Indian Hill Group.
Terms were not disclosed.
News of the acquisition was shared by Geoscape in a client communiqué sent via e-mail at Noon Eastern on Tuesday (1/9).
Commenting on Claritas’ acquisition by Carlyle and Indian Hill from Nielsen, Melgoza said this was done “with the intent of building a world-class business intelligence enterprise. I’m very pleased that we fit perfectly into that vision.”
Claritas, like competitors including Mintel and GfK, helps companies understand distinct consumer segments while finding the customers best-suited for certain products and services. Claritas is known such segmentation systems as PRIZM.
“I, along with the leadership team at Claritas, am confident this news will benefit you as an innovative marketer,” Melgoza said. “Claritas brings a team of demographers, data scientists, analysts and recognized experts across all major industries. Geoscape and our customers will benefit from increased investment in cultural segmentation, research and access to broader resources to accelerate product innovation and growth.”
For Claritas, the inclusion of Geoscape enables the incorporation of data-driven insights on the multicultural population into its current products and services.
All clients will continue to have access to the Geoscape resources. “Over the longer term, we will find ways of integrating our combined assets so that you may harness the best-of-the-best in this field,” Melgoza said.
Melgoza will retain his role as CEO of Geoscape “while helping to maximize the value of Claritas resources for our clients and simultaneously helping Claritas extend the value of Geoscape to its clients – which all have now become our mutual clients.”
It was not immediately known if other Geoscape employees will be remaining with the company or transitioning to new positions elsewhere.
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