HMO In Focus: Hispanics Largely Prefer English-language Media
According to Experian Marketing Services, roughly 1 in 4 (26%) Hispanic adults mostly speak Spanish, while close to 1 in 5 (19%) Hispanic adults only speak Spanish. But when it…
EPMG360 ‘Hispanic Print Overview’ Shows Healthy Trends For Spanish-language Dailies, Weeklies
According to "Hispanic Print Overview 2014," produced by The Adam R Jacobson Editorial Services and Research Consultancy and released by EPMG, Hispanic print media is thriving--despite the continued decline of…
THE HMO INTERVIEW: Alex Lopez Negrete
Hispanic Market Overview 2014, presented by Lopez Negrete Communications, is now available via download at no charge to all via HispanicAd.com. We thank the more than 3,000 industry professionals who…
THE HMO INTERVIEW: Stacie de Armas, Nielsen
Stacie de Armas, VP of community alliances, events and engagement, at Nielsen, discusses client concerns with respect to Hispanic media measurement, language weighting and language preference of Hispanic radio consumers,…