HMO BackTalk: Old Spice Gets A Red Card For Bad Ad
The June 29 launch of P&G brand Old Spice's latest campaign -- Smell 'Em Who's Boss -- is simply insulting to multicultural advertising and marketing professionals. The spots are stupid,…
AHAA Study: Hispanic Percentage of Ad Dollars Rises To 8.5%
Total U.S. Hispanic advertising dollars from CPGs/Retailers in 2014 were $2 billion--up from $1.2 billion in 2010. The 67% jump means that the U.S. Hispanic market now attracts 10.7% of…