To find which ads resonate most with Hispanic consumers, Nielsen analyzed the top ten Spanish language advertisements during 2015. Based on ad and brand memorability, St Jude’s Children’s Research Hospital is tops among all advertisers.
The largest media company in the U.S. serving Hispanics has officially notified the Securities and Exchange Commission that it is proposing an initial public offering of the sale of its Class A common stock, a long-expected move that will make Univision a publicly held entity.
I’m not a fan of your music, Pitbull–of endless lyrics about fiscal irresponsibility, getting bottle service at a night club, and looking good to score hot chicks. Yet I applaud you, Mr. Armando Christian Pérez, 34-year-old golden boy of Miami. Why? Because you have emerged as a master of Hispanic marketing, and you may not even realize it.
The sixth annual Hispanic Market Overview, a comprehensive look at the state of U.S. Hispanic advertising and marketing, is now available for download.