Parker Morse | Hispanic Market Overview

‘Project Black’ Takes A Majority Stake In Multicultural Media/Marketing Firm My Code

admin1 year ago1 year ago07 mins

A private investment firm known for its “Project Black” initiative has completed a strategic acquisition in which it now holds a 58.5% stake in My Code, a multicultural media and marketing services company with roots in the U.S. Hispanic market.

Now Available: The 2020 Hispanic Content, Data & Social Marketing Report

admin5 years ago5 years ago03 mins

When it comes to consumers and the CMO, the decade began with more excitement than ever to connect a brand message with a potential buyer across every touchpoint available through a media effort. Thanks to COVID-19, that push toward digital and social media has only been accelerated. Throw in data science, and the media landscape…