Introducing LatiNation Media, a new entity that sees it “positioning itself to extend and expand the array of content and services that represent bilingual and bicultural Latinos in the U.S. While serving as the parent of LATV’s linear, AVOD, and FAST network, it also seeks to expand LatiNation Digital, LatiNation Studios, and LatiNation Creative.
U.S. Latinos have long been trendsetters when it comes to entertainment and consumption habits. Yet, while the “Big Four” struggle to keep audience share, in Hispanic media there’s perhaps a trickle of migration. With our 2022 edition, the Hispanic TV Programming Report demonstrates that the NewFronts and Upfronts are equally important for understanding “TV” consumption of Spanish-speaking Americans. It’s a good sign that the market is healthier than ever, with more choices than ever before.