Radio Ink Hispanic Radio Conference: Full Coverage
The Radio Ink Hispanic Radio Conference – March 21-22 in San Diego – is the ONLY conference devoted to Hispanic radio in America. Comprehensive coverage from Adam R Jacobson available here.
Latin radio
Read More
Arbitron Releases Hispanic Radio 2011; Principal Analysis from Jacobson
Arbitron has released the 2011 edition of its Hispanic Radio Today report, offering an in-depth review of listening to Spanish-language and English-language radio stations by Latinos across the 50 states. Adam R Jacobson served as the Principal Analyst for this report; he has worked with Arbitron on Hispanic Radio Today since 2010.
AHAA2011: ‘Community Importance’ Can Yield Higher Arbitron Latino Participation
The greater the likelihood of a perceived benefit to the community, the greater the chance a Latino will participate in an Arbitron survey. That’s one of the key findings from Roslow Research Group president Peter Roslow, who worked with the radio ratings company to best explore how Arbitron can increase Latino diarykeeper participation in emerging Hispanic markets.
Hispanic Radio Today 2010 Released By Arbitron, With Analysis From Adam R Jacobson
More than ever Latinos across the U.S. can access audio programming via an ever-widening array of delivery vehicles. Yet as Arbitron points out in its recently released 2010 edition of Hispanic Radio Today, “radio’s reach among both English-dominant and Spanish-dominant listeners continues to land between 94 percent and 96 percent — a constant since Hispanic Radio Today’s first study back in the 1990s.”