EPMG360 ‘Hispanic Print Overview’ Shows Healthy Trends For Spanish-language Dailies, Weeklies

According to “Hispanic Print Overview 2014,” produced by The Adam R Jacobson Editorial Services and Research Consultancy and released by EPMG, Hispanic print media is thriving–despite the continued decline of the overall U.S. print media industry. The 47 Hispanic newspapers measured by Kantar Media enjoyed a 1.4% increase in year-over-year measured ad spending from Q1 2012 to Q1 2013.

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Top Hispanic Market Execs Talk ‘Total Market’ In HISPANIC MARKET OVERVIEW 2014

In the fifth edition of Hispanic Market Overview, the question of “what is ‘total market’ and how does the marketer best tackle this in their buying and planning and Hispanic executions?” is fully probed by some of the top executives in the Hispanic market today. We also examine the coveted Latino millennial, and why they are important as influencers and are social media leaders.

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