Hispanic Ad Agency Pioneer Norma Orci Dies
Industry veteran Norma Orci has passed. Norma and her husband Hector Orci were founders of the legacy Hispanic Ad Agency Orci & Asociados.
Hispanic marketing and advertising
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Multicultural Agency Gets Notice With Virtual Shoots
For Liz Castells-Heard-led bicoastal multicultural agency INFUSION, life has been a whirlwind since COVID-19 arrived. Instead of struggling with clients, Castells and her team are struggling to keep up with increased client work demands and new business pitches accelerated by ‘Black and Brown lives matter’ and the 2020 Census. Yet, CEO Castells isn’t complaining as…
‘The Reopening of Hispanic Marketing’: HMO 2020 Available For Free Download
The 2020 edition of the annual Hispanic Market Overview state-of-the-industry report is now available, as always via a free download thanks to our presenting sponsor, López Negrete Communications, and contributing sponsorships from Omnicom shop ALMA, d expósito & Partners, Estrella Media, Telemundo, and Spanish Broadcasting System.