AHAA Study: Hispanic Percentage of Ad Dollars Rises To 8.5%
Total U.S. Hispanic advertising dollars from CPGs/Retailers in 2014 were $2 billion–up from $1.2 billion in 2010. The 67% jump means that the U.S. Hispanic market now attracts 10.7% of total U.S. ad expenditures from CPGs/Retailers– a meteoric rise from the 5.4% seen in 2008.