Gene Bryan | Hispanic Market Overview

Hispanic Content Report Now Available For Download

admin8 months ago8 months ago010 mins

The Hispanic Content Report from the Adam R Jacobson Consultancy is now available for download. It’s chock full of great interviews and insight. “With FAST channels and OTT driving television consumption and YouTube continuing to attract Latino eyeballs, these vehicles cannot be ignored by marketers seeking to grow their brand share among Hispanics today,” the report concludes. “At the same time, short shrift cannot be the result of a lack of creative on relevant Hispanic-focused broadcast and cable channels.”

Now Available: The 2020 Hispanic Content, Data & Social Marketing Report

admin5 years ago5 years ago03 mins

When it comes to consumers and the CMO, the decade began with more excitement than ever to connect a brand message with a potential buyer across every touchpoint available through a media effort. Thanks to COVID-19, that push toward digital and social media has only been accelerated. Throw in data science, and the media landscape…

Hispanic Market Overview 2015 Now Available For Marketers To Get ‘Back To Basics’

admin10 years ago10 years ago02 mins

The sixth annual Hispanic Market Overview, a comprehensive look at the state of U.S. Hispanic advertising and marketing, is now available for download.