TelevisaUnivision has closed its 2024-2025 Upfront, and President of U.S. Advertising and Marketing Donna Speciale is pleased — even as Steven Wolfe Pereira has exited. On Tuesday, new details surrounding why Pereira has departed were brought to Hispanic Market Overview’s attention.
ViX, the TelevisaUnivision-owned Spanish-language streaming service, has started production of 11 original series and movies just making it as products underway during the first quarter of 2023.
U.S. Latinos have long been trendsetters when it comes to entertainment and consumption habits. Yet, while the “Big Four” struggle to keep audience share, in Hispanic media there’s perhaps a trickle of migration. With our 2022 edition, the Hispanic TV Programming Report demonstrates that the NewFronts and Upfronts are equally important for understanding “TV” consumption of Spanish-speaking Americans. It’s a good sign that the market is healthier than ever, with more choices than ever before.