We need a reset. And that’s the theme of this year’s just-released HISPANIC MARKET OVERVIEW report. We need to restate the importance of the Hispanic consumer. We need to further spread the recognition of the Hispanic consumer. We need to recognize that it is language + culture that makes a truly resonating multicultural marketing campaign work — especially with U.S. Latinos.
The Hispanic Content Report from the Adam R Jacobson Consultancy is now available for download. It’s chock full of great interviews and insight. “With FAST channels and OTT driving television consumption and YouTube continuing to attract Latino eyeballs, these vehicles cannot be ignored by marketers seeking to grow their brand share among Hispanics today,” the report concludes. “At the same time, short shrift cannot be the result of a lack of creative on relevant Hispanic-focused broadcast and cable channels.”
The agency team at d expósito & Partners celebrated the Thanksgiving weekend with distinguished recognitions at the 23rd Annual Ojo de Iberoamérica awards, which took place Nov 25-27 via a virtual conference and awards ceremony from Buenos Aires. Every year, this premiere international festival celebrates the best in advertising and content that focusing on creative,…
The Adam R Jacobson Consultancy, in association with HispanicAd.com, is proud to announce the release of the annual Hispanic Market Overview state-of-the-industry report. The Hispanic marketing and advertising industry’s annual State of the Industry report, Hispanic Market Overview includes insight and observations from such key players as: Alex López Negrete, López Negrete Communications Isaac Mizrahi, Culture Marketing…