Did Jose Villa Just Kill Your Business?
"The reality is that the business of Hispanic marketing is still stuck in the past," Sensis President José Villa writes. That is incorrect. The entire U.S. marketing industry is stuck…
HMO BackTalk: Old Spice Gets A Red Card For Bad Ad
The June 29 launch of P&G brand Old Spice's latest campaign -- Smell 'Em Who's Boss -- is simply insulting to multicultural advertising and marketing professionals. The spots are stupid,…
Adam R Jacobson: Ready To Make 2013 Ring For Your Business
Learn how Adam R Jacobson Editorial Services and Research Consultancy can make you smarter and savvier with your Hispanic marketing and advertising efforts.