CBS Sports’ New D2C Soccer Network: Spanish Name, Non-Hispanic Focus
At first glance, it appears that Paramount Global’s CBS Sports has launched a free direct-to-consumer digital network dedicated exclusively to Spanish-speaking U.S. Hispanics who can’t quench their thirst for all things fútbol. That’s not what CBS Sports is ready to launch on April 11, however — even as it has chosen a very Spanish-language name for its new offering.