Why Hispanic radio, and why now? That was the continual theme of the 2013 Radio Ink Hispanic Radio Conference, which concluded two days of sessions on May 17 that included the participation of group heads, Hispanic advertising industry movers and shakers, and programmers of AM and FM stations serving Latinos across the U.S.
Educating clients on who Hispanic radio listeners truly are was voiced in unison by group heads participating in a “Super Session” at the Radio Ink Hispanic Radio Conference, held May 16-17 by the industry trade publication in suburban Miami.
“Radio, depending on where it fits, depends on the mindset of the client.” Those words, spoken by Zubi Advertising vice president of media integration Isabella Sanchez at the just-concluded Radio Ink Hispanic Radio Conference, summed up the thoughts of buyers and planners who may not consider Spanish-language radio a high priority when formulating their Hispanic media strategies.