Hispanic Radio Conference Shines Spotlight On Advertiser Opportunity
Why Hispanic radio, and why now? That was the continual theme of the 2013 Radio Ink Hispanic Radio Conference, which concluded two days of sessions on May 17 that included…
Hispanic Radio: Group Heads Still Tackle Stereotypes When Seeking Buys
Educating clients on who Hispanic radio listeners truly are was voiced in unison by group heads participating in a "Super Session" at the Radio Ink Hispanic Radio Conference, held May…
Hispanic Radio: Advertiser Education Of Medium’s Strengths Still A Top Need
"Radio, depending on where it fits, depends on the mindset of the client." Those words, spoken by Zubi Advertising vice president of media integration Isabella Sanchez at the just-concluded Radio…