The Radio Ink Hispanic Radio Conference – March 21-22 in San Diego – is the ONLY conference devoted to Hispanic radio in America. Comprehensive coverage from Adam R Jacobson available here.
Arbitron has released the 2011 edition of its Hispanic Radio Today report, offering an in-depth review of listening to Spanish-language and English-language radio stations by Latinos across the 50 states. Adam R Jacobson served as the Principal Analyst for this report; he has worked with Arbitron on Hispanic Radio Today since 2010.
The greater the likelihood of a perceived benefit to the community, the greater the chance a Latino will participate in an Arbitron survey. That’s one of the key findings from Roslow Research Group president Peter Roslow, who worked with the radio ratings company to best explore how Arbitron can increase Latino diarykeeper participation in emerging Hispanic markets.