“The reality is that the business of Hispanic marketing is still stuck in the past,” Sensis President José Villa writes. That is incorrect. The entire U.S. marketing industry is stuck in the past by continuing to hyperfocus on a segment of consumers that may be trend-setting but aren’t the biggest spenders.
Hispanic Media Sales, Inc., publishers of HispanicAd.com, will publish the third edition of the highly successful and sought after Hispanic CMO. We will be adding more “Thought Leadership” once again to this year’s edition.